Safal, a unit of Mother Dairy Fruit & Vegetable Pvt. Ltd. announced the launch of Peach Jam recently which increases the offering of Safal within the Jam segment. Continuing with its endeavor to pass on only naturally safe products to its customers, Safal Peach Jam will contain fruit pieces and will not comprise of any artificial colour, flavour & preservatives.
“This is the first time that an Indian peach jam without any added colour, flavour & preservatives in it has been introduced in the Indian market. Peach jams consumed in India are usually imported from countries like France etc. We have gone an edge forward by keeping the naturalness of the product intact without inclusion of any synthetic contents. This naturally innovative Peach Jam will provide a new impetus to the jam category creating higher health consciousness among consumers,”said Pradipta Sahoo, Business Head, Horticulture, Mother Dairy Fruit & Vegetable Pvt. Ltd.
Safal Peach Jam will be introduced at top 100 Safal outlets of Delhi NCR in the first phase. The jam will be available in 480 gm jar and will be priced at Rs.125 per Bottle. Safal already has four flavours - Apple, Mixed Fruit, Pineapple and Orange Marmalade within the Jam segment. Mother Dairy Fruits & Vegetable Pvt. Limited is a wholly owned subsidiary of NDDB, known for consistent supply of milk since 35 years in Delhi and NCR. Mother Dairy has been a market leader in the branded milk segment in Delhi and sells close to 28 lakh litres per day in the city.