In Chinese culture, the red dragon fruit is seen as a lucky charm and is believed to be able to ward off evil spirits, while the white variety is less significant. The dragon fruit's flesh is mildly sweet with edible nutty seeds similar to the Kiwi fruit and its skin has a rough texture.
A spokesman from a red dragonfruit farm said the fruit was always in demand as it provided a lot of health benefits. "The demand is higher this Chinese New Year as it is significant to the Dragon Year," she said.
Besides containing high levels of anti-oxidants and Vitamin C, the fruit is known to prevent the formation of cancerous cells in the body. Batu Pahat-based Tian Guo Fruit Suppliers marketing manager Eea Ing Chye said with Chinese New Year approaching, sales have doubled, as the demand was high. "Some of the bigger buyers are hotels and Chinese restaurants."Many hotels have included the fruit in promotions by preparing special dishes.